Instead of using their brains and trying to capitalise on the limoncello craze, the nitwits down at Innovation HQ decided to roll out a line of cellos so long it would leave the Sydney Symphony Orchestra with string envy.

But this one, admittedly, had to be done because even though Australia's have neither embraced nor understood this much maligned fruit that your accountants mysteriously gift you every Christmas, it's still our job to show the world how good it can be.

Cherry Cello: Pop it like It's hot.